E-commerce Has Lost Its Mind: Rihanna’s Fenty Launch Explained

Rihanna’s Fenty launch changed the online shopping game! Here's what you'll discover: ✅ How Fenty’s 40 shades revolutionized customization ✅ Why direct-to-consumer is a powerful retail shift ✅ The rise of influencers in modern e-commerce ✅ How Fenty set new traffic records. Comment below on how e-commerce changed your shopping habits! Follow Tech Bytes: History Behind Innovation for more tech and history insights. TAGS: Rihanna, Fenty Beauty, e-commerce history, influencer marketing, direct-to-consumer strategy